Soho Bikes is a new take on the independent cycle shop… one which is all about having fun on two wheels, whether you ride on the road or off.

We offer high quality bikes and accessories, expert workshop services, and a convenient meeting place for cyclists to enjoy great coffee, delicious baked goods, and unique in-store events.

Our brands:
Bikes from Giant, Santa Cruz, Genesis and Cotic.
We carry London’s largest stock of Troy Lee Designs and Five Ten.
Other great brands include Giro, Continental, Shimano, SRAM, Blackburn, Cateye, Kryptonite and more…