We’re an independent, family-run chain of cycle shops, based in central England. Established in 1981, we now have 10 shops, including Britain’s biggest bike shop at Whitwell, Rutland Water; two Giant brand stores; and more shops at Grafham Water, Fineshade Wood, Peterborough and Cambridge. We’re proud to have won many industry awards, including the Family Business Award for Retail Excellence (2015), and Best Independent Cycling Retailer (2014, 2013, 2011, 2010).

In addition to stocking all the best bike brands, including Giant, Liv, Specialized, Trek, SCOTT, Cube, Cannondale, Santa Cruz, Bianchi, Whyte and Brompton, we also offer traffic-free cycle hire, a full workshop, Body Geometry Bike Fit, custom build, and a regular calendar of free rides and seminars.

We offer free standard delivery, 0% finance, Cycle to Work, and free enrolment to our Rutland Rewards scheme, where you can earn points on every purchase and redeem them online and in store.

Visit us in store, buy online or use our free Click & Collect service – we look forward to welcoming you.

Enjoy the ride!